Wearing the Mission: How Grunt Style Supports America's Veterans

Grunt Style is more than just a patriotic apparel brand—it’s a mission-driven company founded by veterans, for veterans. Through its nonprofit, the Grunt Style Foundation, the brand channels its profits and passion into supporting service members, veterans, and their families across the United States.

A Brand Built by Veterans

Established by veterans, Grunt Style has grown into a lifestyle brand known for its bold, unapologetic designs that celebrate American pride and military service. With nearly 400 U.S. veterans and patriots on staff, the company is deeply rooted in the military community. Their apparel collections—ranging from veteran-labeled gear to custom patriotic designs—are more than fashion statements; they’re symbols of solidarity and service.

The Grunt Style Foundation: Serving Those Who Served

Launched in 2021, the Grunt Style Foundation is a 501(c)(3) nonprofit dedicated to providing life-changing resources for veterans, service members, and their families. Its core focus areas include:

• Mental Health & Wellness: Offering alternative healing methods and advocating for improved mental health care access.

• Military Transition & Sustainment: Assisting veterans in navigating civilian life with programs that support career development and personal growth.

• Food Insecurity & Housing: Providing essential resources to combat hunger and homelessness among veterans. 

The Foundation’s initiatives have tangible impacts. For instance, in 2024, their partnership with Irreverent Warriors facilitated events that helped over 11,000 veterans rebuild their “emotional safety net” and reconnect with a supportive community.

Apparel with a Purpose

Every Grunt Style purchase contributes to the Foundation’s mission. Special collections, like the “No More Dead Friends” campaign, raise awareness and funds for veteran mental health programs. All profits from these limited-edition shirts directly support wellness initiatives.

Additionally, Grunt Style collaborates with organizations like Folds of Honor through the “End of Watch” program, creating custom shirts to honor fallen first responders. Proceeds from these shirts benefit the families of the fallen, providing scholarships and support.

Partnerships for Greater Impact

Grunt Style Foundation’s collaboration with the Veterans of Foreign Wars (VFW) exemplifies its commitment to collective action. Together, they focus on enhancing mental wellness programs and expanding support networks for veterans nationwide.

How You Can Support

• Shop with Purpose: Purchasing Grunt Style apparel directly supports veteran-focused programs.

• Donate: Contributions to the Grunt Style Foundation fund critical initiatives in mental health, transition assistance, and more.

• Spread the Word: Sharing the mission amplifies its reach and impact.

By wearing Grunt Style, you’re not just showcasing patriotism—you’re actively participating in a movement to honor and assist those who have served.